The Brief

• An active selling and sampling demonstration
• Co-ordinating a nationwide demonstration programme on behalf of Nescafé and Krups
• Nescafé and Krups have joined forces to bring Cafe Couture into the home with the launch of the Nescafé Dolce Gusto stylish multi-coffee capsule system
  

The Solution

• 2,200 Demonstrations took place in key retailers between October and December 2006
• in addition, the Nescafé Dolce Gusto roadshow rig visited and toured the largest shopping centres in the UK

Results

• Over 200,000 coffees were produced during a 10 week campaign
• For 2007 the nationwide in-store demonstration programme and roadshow rig activity will take once place again this summer (July - September) and during the run-up to Christmas (October - December)