The Brief

• To create awreness of the new stores opening around the UK
• Each brief is unique to it’s area

The Solution

• To use friendly approachable female promotion staff to encourage footfall to the area for the grand opening
• The staff were used for the ribbon cutting ceremony and photo call for local press

Results

• Footfall was increased by 40% over all and has proved to be a success, which has meant rolling this out for the 1st birthday celebrations of those stores
• Also rolling this out into 2008