The Brief

• To create and assemble a Cheerleader troop to discover how many girls would fit into the new Dodge Calibre

The Solution

• Promo-UK held a casting to find appropriate Cheerleaders. We sourced the outfits and an actor to play the part of Candy in a video we shot in a London studio

Results

• The video was used as a visual aid all over the UK and used at events, including the Motor Show
• The interactive video gave consumers the opportunity to win prizes by guessing the correct number of Cheerleaders that could fit into the Calibre