The Brief

• To promote a totally innovative milk product to a predominantly female audience, 25 - 30 years old, undetermined demographic

The Solution

• A nationwide casting was held to recruit "fresh-faced" girls with relevant FMCG experience. Health and Hygiene certificates also had to be obtained to comply with strict regulations
• Our brand ambassadors were trained to explain the benefits of Cravendale versus other milks

Results

• Over a 10 week period 10,000 units were sampled