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The Brief
- Pit Lane Park aims to be a reproduction of the real F1 pit lane. It is a roadshow concept in form of a unique and interactive adventure world
where fans can experience the real F1
- To provide 50 trained staff to provide a hands on experience to “see, touch and feel” BMW F1
- Staff to host a training centre, fuel stop challenge, F1 lab, Grand Stand, driving experience, Photo Shop, Aerodynamics & computing
The Solution
- 3rd – 6th July 2008
- 50 Trained staff in branded sauber BMW clothing
Results
- 30,000 people visited pit lane park between the
4th – 6th July at the Trafford centre
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