The Brief

• To create awareness of the repositioning of Anchor Butter as Anchor The
  Free-Range Butter Co
• To support the Anchor brand through the distribution of a loyalty card “Make a moo” collector points
• To encourage trial of Anchor by distributing 100% natural cotton
  re-usable shopping bags with purchase

The Solution

• 8th May – 6th July 2008 - 9 week campaign
• 180 - Major Supermarkets visited
• Teams of 3 including 1 Event Manager with a bespoke display unit
• Promotional targets, 1,000 collector cards and 300 free (GWP) per day per store

Results

• 300,000 vouchers and 45,000 (GWP) over 9 weeks