This 4 month national campaign for Panasonic is well underway.

Working in John Lewis stores across the UK, our staff were specifically trained to use the Panasonic camcorder range including G1 and hero models, in order to carry out customer demonstration.

Our accomplished staff pro-actively engaged with the public to increase sales of the Panasonic range. They also communicated the products' key features and benefits to both potential purchasers and JLP staff.

During this campaign, we have successfully raised the levels of product knowledge amongst the JLP store staff.