Nivea Happy Time

During March and April 2009 we launched Nivea Body's newest product, targeting 18-35 year old girls. Our staff demonstated the new body lotion, enfused with orange extract and encouraged customers to try and take a sample. 20,000 samples were distributed.

 

Nivea Body

Throughout September 2009 we communicated the 'buy one get one free' offer on all Nivea Body products in the UK's leading Boots stores. We encouraged customers to take or try a sample and educate them about Nivea Body products. 30,000 samples were distributed.

 

Nivea for Men

During June 2009, we communicated the offer of buy 2 products and get the 3rd free on the Nivea for Men range. This took place in the UK's leading Boots stores. We encouraged customers to take a mini sample of Q10, Post Shave Balm and anti-aging Nivea for Men.Our staff also educated customers about the large Nivea for Men range. 50,000 samples were distributed.