Nescafé and Krups have joined forces to bring Café Couture into the home with the launch of the Nescafé Dolce Gusto multi-coffee capsule system.

To promote this stylish product we were asked to co0ordinate a nationwide sampling and selling demonstration.

Between October 2007 and December 2008, 2,200 demonstrations took place in key retailers nationally.

In addition to these demonstrations, we provided trained staff to assist on the Nescafé Dolce Gusto roadshow rig which toured the largest shopping centres in the UK.

Over 200,000 coffees were produced during this campaign.