Promo-UK were asked by Dodge to create and assemble a Cheerleader troop to dicover how many girls it would fit into th new Dodge Calibre.

To solve this brief, we held a casting to find the appropriate Cheerleaders. We sourced the outfits and an actor to play the part of a Candy in a video we shot in a London studio.

The resulting video was used as a visual aid all over the UK at various events, in cluding the Motor Show.

The interactive video gave consumers the opportunity to win prizes by guessing the correct number of Cheerleaders that could fit into the Dodge Calibre.