For this fantastic opportunity, we supplied 50 trained staff to provide a hands on experience to 'see, touch and feel' BMW Formula 1 at the Pit Lane Park.

Pit Lane Park aims to provide a reproduction of a real F1 pit lane. It is a roadshow concept in the form of a unique and interactive adventure world where fans can experience the real F1.

Our staff had to host a training centre, fuel stop challenge, F1 lab, Grand Stand, Driving Experience, Photo Shop and Aerodynamics & computing.

This experience took place at the Traffor Centre from the 3rd to the 6th of July 2008 and saw 30,000 people visit the Pit Lane Park.

Each of the 50 trained staff wore branded in Sauber BMW clothing.