Our aims for this Arla project were to create awareness of the repositioning of Anchor Butter as Anchor The Free-Range Butter Co., support the Anchor brand though the distribution of the 'Make a Moo' loyalty cards and to encourage the trial of Anchor by distributing 100% cotton re-usable shopping bags with every purchase.

This 9 week campaign took place between 8th of May and 6th of September 2008.

Teams of three staff including one Event Manager and a bespoke display unit visited 180 major supermarkets nationwide.

Each team met our promotional targets of 1000 loyalty cards and 300 free (GWP) per day per store.

This promotion resulted in 300,000 vouchers and 45,000 (GWP) over 9 weeks.